From My Journey as a CEO & Sales Leader Over the years of leading sales organisations — from startups trying to find their first customers to mature enterprises chasing scale — one lesson has stayed constant: Sales performance is never an accident. It is built...

For over 15 years in the GCC, I worked as a sales partner for multiple international brands — from industrial goods to software solutions. That experience taught me one powerful truth: Sustainable partnerships are built on trust, not targets. The principal seeks...

The Real Problem: We Fix the Result, Not the Root Cause When sales numbers fall, most leaders react by turning up the pressure — more reviews, more calls, more “motivation.”But seasoned sales leaders know this truth: underperformance doesn’t begin at the target stage...

The Founder’s Dilemma I Keep Hearing In my work with startups, I often hear a familiar line from founders:“I’m just the founder and product developer. I’ve created the concept. Now I need a sales leader who can sell it.” And my response is always direct:“You are the...

Why MVPs Fail Prematurely Founders are told: “Build an MVP and test it with customers.” But here’s the truth: most MVPs fail not because the idea is wrong, but because the market readiness steps are skipped. The Validate Pack is designed to bridge that gap. Each step...

Validate. Pivot. Win. Why Product Market Fit Matters in Deep Tech Deep Tech ventures are not just building apps or marketplaces. They’re solving problems with AI, biotech, robotics, medtech, and advanced engineering. The stakes are higher, the sales cycles are longer,...