Most sales strategies start at the top: the boardroom sets targets, leadership pushes numbers, and managers cascade them down to the front lines. The result? Sales teams end up chasing results instead of following processes—and execution suffers. When results are...

"Training doesn't end in the Classroom. It BEGINS there" Too many organisations treat sales training like a vaccination — a single shot that’s supposed to inoculate the team against underperformance forever. Reality check? Without reinforcement, follow-through, and...

Most CEOs and Sales Leaders look at an underperforming organisation chart and instinctively reach for the hiring/firing lever. The assumption is — “wrong people in the wrong boxes.” But often, the problem isn’t the people. It’s the way roles are mapped,...

Hiring salespeople is the easy part. Building salespeople who execute consistently, hit targets, and elevate the whole organisation—that’s the real challenge. Too many businesses treat recruitment as the silver bullet for sales growth. But when “hiring” is your main...

Slide decks don’t shake hands, and spreadsheets don’t read buying signals. If you want to collapse the distance between strategy and street-level execution, buckle up—literally—and accompany your reps into the field. Here’s what you’ll learn and how to systematise it...

Start-Up Sales = Chaos. So How Do You Create Discipline? In a typical start-up, there’s no shortage of hustle—but plenty of randomness in sales execution. Everyone’s busy, but no one’s sure if it’s working. Pipeline hygiene is poor. Meetings are unstructured. KPIs are...