Sales is Everyone’s Job – Especially the CEO’s
The Founder’s Dilemma I Keep Hearing In my work with startups, I often hear a familiar line from founders:“I’m just the founder and product developer. I’ve created the concept. Now I need a sales leader who can sell it.” And my response is always direct:“You are the...
Marketing Hacks : Make Your MVP Truly Viable
Why MVPs Fail Prematurely Founders are told: “Build an MVP and test it with customers.” But here’s the truth: most MVPs fail not because the idea is wrong, but because the market readiness steps are skipped. The Validate Pack is designed to bridge that gap. Each step...
Winning the Product Market Fit with Deep Tech
Validate. Pivot. Win. Why Product Market Fit Matters in Deep Tech Deep Tech ventures are not just building apps or marketplaces. They’re solving problems with AI, biotech, robotics, medtech, and advanced engineering. The stakes are higher, the sales cycles are longer,...
On-The-Job Training: Is This a Forgotten Style?
In many Sales Organisations, sales training often gets packaged as off sites, workshops, or e-learning modules. Slides are presented, frameworks are discussed, and role plays are enacted. Yet, when the dust settles, frontline execution often remains patchy. Why?...
From Manufacturing to Selling: What a Factory Manager’s Journey Teaches Us
The Story This is an example from a PE-funded dairy venture I led as CEO, where we built a truly differentiated product: “Ghar Jaisa Dahi” — Dahi made without any milk powder, crafted only with condensed milk to deliver the natural, home-like taste consumers longed...
Stop Chasing Targets, Start Building Pipelines.
For decades, sales organisations have lived by the monthly and quarterly target. Managers push numbers, reps scramble for deals, and when targets are met, champagne is opened. But here’s the reality: when you only chase targets, you create a short-term adrenaline...