The Story This is an example from a PE-funded dairy venture I led as CEO, where we built a truly differentiated product: “Ghar Jaisa Dahi” — Dahi made without any milk powder, crafted only with condensed milk to deliver the natural, home-like taste consumers longed...

For decades, sales organisations have lived by the monthly and quarterly target. Managers push numbers, reps scramble for deals, and when targets are met, champagne is opened. But here’s the reality: when you only chase targets, you create a short-term adrenaline...

Most sales strategies start at the top: the boardroom sets targets, leadership pushes numbers, and managers cascade them down to the front lines. The result? Sales teams end up chasing results instead of following processes—and execution suffers. When results are...

"Training doesn't end in the Classroom. It BEGINS there" Too many organisations treat sales training like a vaccination — a single shot that’s supposed to inoculate the team against underperformance forever. Reality check? Without reinforcement, follow-through, and...

Most CEOs and Sales Leaders look at an underperforming organisation chart and instinctively reach for the hiring/firing lever. The assumption is — “wrong people in the wrong boxes.” But often, the problem isn’t the people. It’s the way roles are mapped,...

Hiring salespeople is the easy part. Building salespeople who execute consistently, hit targets, and elevate the whole organisation—that’s the real challenge. Too many businesses treat recruitment as the silver bullet for sales growth. But when “hiring” is your main...