Discover the key difference between Customers and Clients in B2B and B2C selling. Learn how adopting a client-centric approach can improve retention and loyalty. Are You Managing Customers or Clients? Rethinking Sales Relationships In the world of Sales—especially...

My learnings as a new CEO on WHAT really matters when you are trying to build the business.... In 2007, I took on my first CEO role—leading the India subsidiary of a top-tier Italian cookware brand. We were setting up local manufacturing, building out supply chains,...