🚨 The Pain is Real
You’re hiring, training, and reviewing your sales team—but the revenue needle still isn’t moving. Sounds familiar?
Welcome to the most common and costly problem plaguing startups and SMEs: sales execution failure.
Let’s decode why this happens—and more importantly, what you can do to fix it.
🔍 Top 5 Reasons Sales Teams Consistently Underperform
1. Lack of Sales Process Discipline
When every rep is doing their own thing, you’re not running a sales team—you’re herding cats.
Without a standard process, success is random and unscalable.
2. Chasing Numbers, Ignoring the System
Everyone’s obsessed with closing the month strong—but no one’s asking: “Are we doing the right things daily to deserve those numbers?”
3. Absence of Sales Coaching
Too many “managers” track reports, but don’t build people. Great sales capability is coached, not commanded.
4. Poor Prospect Targeting
Without a well-defined Ideal Customer Profile (ICP), your team is pitching to anyone who will listen—which often leads nowhere.
5. Weak Sales Enablement
Outdated decks, missing playbooks, no battle cards—your reps are being sent to war without weapons.
🚀 What High-Performing Sales Teams Do Right
1. Implement a Codified Sales Process
The best teams don’t wing it. They follow a structured sales playbook from prospecting to closure.
At GASP, we use a proprietary 27-step process that ensures alignment and accountability.
2. Build Capability from the Ground Up
Real change happens on the ground—with rigorous sales coaching, live simulations, and structured interventions.
3. Diagnose Before You Prescribe
You wouldn’t medicate without a diagnosis—don’t train without assessing Willingness, Conviction, and Capability.
CoreX, our diagnostic tool, helps pinpoint what’s missing.
4. Track the Right Metrics
Focus on leading indicators: number of qualified calls, follow-ups done, demos delivered—not just revenue closed.
5. Institutionalize Learning Through a Sales Academy
Don’t outsource growth. Bring capability building in-house through an internal Sales Academy that trains, evaluates, and scales your sales engine sustainably.
🧠Final Takeaway
Sales doesn’t fail because of people. It fails because of broken processes and nonexistent coaching cultures.
If you’re serious about growth:
- Don’t just chase outcomes. Engineer them.
- Don’t wait for miracles. Build a machine.
📩 Let’s talk about how to embed performance and enable growth.
đź”— Visit www.gaspsalesacademy.com or Dinkar Suri a message at dinkar@gaspsalesacademy.com
#salesprocesses #salesproductivity #salesprocesses