How is CoreX a REAL performance multiplier ?
For too long, organisations have defaulted to training as the magic bullet for poor sales outcomes. But capability training, no matter how rigorous, delivers suboptimal results if not rooted in readiness.
Introducing CoreX : A Diagnostic Tool that enables all Sales Capability Training to have a lasting and sustaining impact
The CoreX formula for Sales Performance is :
Sales Performance = Willingness × Conviction × Capability
Or simply put: P = W × C²
WILLINGNESS = The acceptance and readiness to go beyond the brief of the role and commit 200% to the Mission of the organisation
CONVICTION = The belief and surety that the Products & Services offered by the organisation are of the highest quality and have a good untapped demand in the market
Why Capability Is the Final Multiplier
Sales training often fails not because of poor content—but because it’s delivered to teams who aren’t ready. Capability (C) has maximum ROI only when Willingness (W) and Conviction (C) are high. CoreX ensures you don’t waste resources training the unready.
The Quadrant Framework: Understanding the Inner Core of Sales Behaviour
CoreX applies a simple yet powerful 2×2 model…
It classifies, sales person into 4 Quadrants :
- Low Willingness / Low Conviction → Disengaged Doubter
- Low Willingness / High Conviction → Reluctant Believer
- High Willingness / Low Conviction → Eager Skeptic
- High Willingness / High Conviction → Performance Sweet-Spot
Only the last category : HIGH WILLINGNESS & HIGH CONVICTION is primed for capability building. Without it, training is misapplied.
CoreX Diagnostic: Decoding Readiness in 20 Minutes
Using a proprietary psychometric tool, CoreX maps every salesperson’s profile in under 20 minutes. This forms the foundation for a targeted enablement strategy that truly lifts performance.
Execution Path:
- Diagnose & Segment
- Coach the Core
- Build Capability
- Reassess & Reinforce
Common Causes of Low Willingness and Conviction
Low Willingness
- Misaligned incentives or weak reward structures
- Lack of recognition or toxic team culture
- Unrealistic expectations and burnout
- Absence of growth visibility or mentoring
Low Conviction
- Weak product-market fit or unclear positioning
- Lack of belief in leadership narrative
- Previous customer failure experiences
- Disconnect between brand promise and field execution
These are not training problems—they are readiness problems, and CoreX is engineered to detect and highlight them for corrective action to be applied..
Sales Leadership is advised to pinpoint the REAL causes of the Low Willingness & Conviction scores and fix them by each salesperson so that the expense on Sales Capability Training delivers the maximum ROI.
Why CoreX Works
Because it respects the human psychology of performance.
You do not build a house on a weak foundation. CoreX helps you strengthen the base before scaling the skillset.
- Onboarding becomes sharper
- Training ROI is multiplied
- Coaching becomes personalised
- Attrition drops, and morale lifts
Final Word
CoreX doesn’t train everyone. It trains the right ones first.
Sales performance cannot be hacked—it must be decoded.
P = W × C² is no longer a concept. It’s a call to action.
CoreX is the system that makes it work.
Ready to decode your team’s real performance potential?